When Do You Need a New Website?
It's commonly accepted today that if you run a business, you need a website. One of the first things new customers do before picking up the phone to call any business is to search for more information...
View ArticleThe Importance of Good Web Design
Designing a website that will attract and appeal to your ideal customer requires the successful execution of several factors. You not only have to get the attention of your target audience, but you...
View ArticleUsing the Web to Listen, Learn and Engage
he web is not a static medium: as technologies improve, user expectations increase. As they do, meeting customers' expectations will mean developing your marketing to be more appropriate, timely and...
View Article5 Tips for Converting Online Leads
Websites have moved on from being merely online company brochures. While your website should still be your online 'shop window', open twenty four seven for your customers to visit – it should also be...
View Article10 Steps To a Better Content Strategy – Part One
Whilst it can be tempting to grab the nearest social media platform and launch a marketing assault, the absence of a measured, viable strategy will ultimately spell failure. Knowing what to put and...
View ArticleIs Your Website Working Hard Enough?
Creating the right online marketing strategy can save you time and help direct your advertising resources in the right way. So what key areas should you address in getting your website working hard for...
View Article10 Steps To a Better Content Strategy – Part Two
Whilst it can be tempting to grab the nearest social media platform and launch a marketing assault, the absence of a measured, viable strategy will ultimately spell failure. Following are the remaining...
View Article10 Ways to Boost Sales Using Video Content – Part One
In the wake of YouTube's meteoric rise to become one of the most powerful marketing platforms on the internet, the profound popularity of video content is indisputable. Search engine marketing is no...
View ArticleHow To Make the Most Out Of Your CMS
The last ten years have seen the internet flourish, expanding exponentially with the growth in business websites and personalised blog-centric content. Previously the domain of web designers with...
View Article8 Ways to Make Your Website Work for You – Part One
In this age of digital marketing, it's all too easy to spend your time chasing the latest social media fad or hot tip. Even the most seasoned internet marketers occasionally lose sight of the basics...
View Article8 Ways to Make Your Website Work for You – Part 2
In this age of digital marketing, it's all too easy to spend your time chasing the latest social media fad or hot tip. Even the most seasoned internet marketers occasionally lose sight of the basics...
View ArticleEffective Facebook Marketing for Business
With over 600 million users, Facebook represents the single most connected platform on the internet. For internet marketers, this means it is also the most potentially valuable resource available for...
View ArticleReviewing Your 2011 Web Marketing Strategy
Due to the sustained growth of social networking websites such as Facebook and Twitter, together with the increasing popularity of video sharing sites like YouTube and Vimeo, 2010 will probably be...
View Article5 Steps To a Dream Website Design
With more and more ‘self-build’ options available to small and medium-sized businesses, do-it-yourself web design options are now more accessible than ever. It is important to remember, however, that...
View ArticleTop Tips for Product Page Perfection – Part One
As the internet evolves and user expectation becomes increasingly sophisticated, creating and maintaining a successful e-commerce business has become a challenging task. When it comes to shopping...
View ArticleChoosing a Winning Web Developer
You never get a second chance to make a first impression, so when it comes to your website, hiring the right web developer is one of the most important decisions you will make. A good web developer...
View ArticleTop Tips for Product Page Perfection – Part Two
Your website marketing activities are geared to getting a qualified audience to your product pages, where typically the action you want to persuade a shopper to make is to click the ‘Add to Basket’...
View Article7 ‘Must Do’ Tips for Web Design
Website design has evolved substantially since the origins of the internet. A progression which has been brought about by internet trends and improvements in technology marks the start of something...
View ArticleIs Your Website Still Converting?
Is your website still converting leads into sales? With the explosion of social media and the huge reach it can have in terms of marketing it’s easy to understand why some businesses have let the...
View Article5 Reasons Why Your Website is Still Important
The increasing popularity of social networks in the last few years has seen huge changes in the way people access the web to socialise, shop and build their online profile. It has also influenced the...
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